Everything You Need To Know About Hair Toners, Per Experts

Table Of Content

• Oribe Silverati Illuminating Treatment Masque
• Can you use toners on all hair colors?
• How to Find Infallible Foundation Shades That Match Your Skin Tone
• Four Reasons Color Mask Hair Toning Treatment
• What hair toner is best for my hair color?
• What is hair toner? Everything you need to know about this color care essential
• Can You Apply Toners at Home?

Brunettes should look for toning shampoos with blue pigments, like this pick from DpHue. “Deciding what color you are truly seeing can be tricky,” says Caster. “If you’re seeing more orange than pure yellow, purple will not help. The formula helps gently cleanse, neutralize warmth, and enhance shine (hiiii, silk proteins). Just know that this guy comes out of the bottle suuuuper pigmented, so keep it away from your shower curtain (speaking from experience here, folks).

Oribe Silverati Illuminating Treatment Masque

In order to find the right one, you will need to consult a color wheel to judge which shade will be able to neutralize your existing color best and bring out the tone you want. “Follow instructions and don't leave it on for ‘extra time’ to get more pigment. If you need more [color correction], increase the frequency of use, not how long you leave it on,” adds Perkins. These days, savvier brands also offer color-toning products to use at home and keep your color looking great in between salon visits. These can come in the form of shampoos, conditioners, glosses, glazes, and some of the best hair masks even have color-boosting properties as well. This deep conditioner that leaves your hair soft, shiny, and vibrant for 10ish shampoos.

Can you use toners on all hair colors?

This brings us to our last point, to prolong the results of your toner (and hair color in general), use a color-safe shampoo, and limit the amount of UV and heat exposure your hair gets. The best thing about this toning hair mask is that it comes in a whopping 14 shades (they’ve got everything from a rich copper to a creamy blonde). Color aside, it’s also deeply hydrating and strengthening (courtesy of the formula’s keratin derivatives and pro-vitamin B5), so prepare for your hair to feel soft and healthy with this one. Once applied, leave the toner in your hair for five to 15 minutes, depending on the directions on the label, before rinsing and drying. If you’re using a gloss, you can shampoo your hair first, and then apply it using a bottle or bowl and a brush.

How to Find Infallible Foundation Shades That Match Your Skin Tone

So if you’re wondering how or when to use hair toner to keep your color brilliant, keep reading. Hair toner is often used to even and eliminate yellow or brassy undertones and enhance a more natural tone after hair has been bleached or lightened. Anyone who’s dyed their hair knows that maintaining a bright, balanced color is a full-time job.

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Like the commonly-used purple shampoos and conditioners, purple and blue toning products work to eliminate brassiness. Purple toning products are perfect for blondes since the violet reduces yellow tones and eliminates brassiness to keep blonde hair looking fresh. In contrast, blue toning products are perfect for brunettes since the blue cancels out orange tones and increases luster in the hair. Hair toner is a product used on hair after it has been subject to strong chemical bleaching and lightening processes in order to get rid of brassy hair tones. The toner works most noticeably on light hair as it does not lift or permanently alter the color of hair, but rather adds a tone over it. This means that it can help you achieve true platinum blonde hair, silver hair, or any number of different pastel hair colors.

And with that, here are some expert-approved home toners to consider adding to your haircare routine. Knowing which toner to choose for your hair comes down to the basic rules of the color wheel. Opposites attract, so say for example, you want to soften some of the warmth in your hair color, then you’d go for a toner in a shade that sits opposite your current hue on the color wheel.

What is hair toner? Everything you need to know about this color care essential

At-home toning products (like purple shampoos or masks) tend to just sit on the surface of your hair and deposit just enough pigment to offset some of the brassiness that may have crept in. When you bleach your hair, you’ll get lighter strands—but probably not in the exact shade you want. Once you’ve pre-lightened your hair to the appropriate level, a hair toner can help cancel out unwanted tones, allowing you (or your colorist) to create a more customized, dimensional color. They’re most commonly used to help neutralize brassiness in lightened hair, but can be used to add warmth to cool hair, too—it all comes down to the formula you choose. If you’re experimenting with a lighter blonde, silver, or platinum hair color, you’ll likely want to use a purple toner. These contain violet micro-pigments that neutralize unwanted yellowness, resulting in a more brilliant blonde.

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Can You Apply Toners at Home?

Cohen explains that many drugstore toning formulas can be overly drying when used the wrong way. If you happen to use too much of the wrong formula, your hair will feel more dry and flaky than shiny. Whether you can use ‘too much’ toner is really down to personal preference.

Verb Purple Toning + Hydrating Hair Mask

She adds that a toner can also soften, add shine, and strengthen your hair, and because toners don’t last long in the grand scheme of things, they're perfect for people who prefer low-commitment alterations. Anyone who's had their hair bleached or colored will likely need a toner to maintain it and avoid brassiness or unwanted tones that may be a result of excessive washing, swimming in water with chlorine, hot water exposure, and even sun exposure. There’s also the possibility that a person’s hair simply can't hold onto color well. According to Hillier, the effects of hair toner can last for up to two months with proper care.

If you are absolutely desperate, go for a gloss or a demi-permanent color, says Friedman. This is definitely not the time to be a risk-taker, and you should follow the instructions exactly as they are outlined on the box, she adds. Also, stay far away from toners that contain ammonia in the formulation — this is how people end up with orange hair. Want to get rid of brassy hair tones that are ruining your recently bleached look? Using hair toner is your go-to option, and will help you transform your hair in no time. There are, however, many different types of hair tone color variants out there for you to choose from.

While the effects of your hair toner don’t last forever, there are steps you can take to extend the life of your toner. Jess Beech is an experienced fashion and beauty editor, with more than eight years experience in the publishing industry. She has written for woman&home, GoodtoKnow, Now, Woman, Woman’s Weekly, Woman’s Own and Chat, and is a former Deputy Fashion & Beauty Editor at Future PLC. A beauty obsessive, Jess has tried everything from cryotherapy to chemical peels (minus the Samantha in Sex and The City-worthy redness) and interviewed experts including Jo Malone and Trinny Woodall. The lighter and more porous your hair is, the more likely you are to see a vibrant result from your toner. Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness questions you want answered.